Choosing a Localization Company
Tomedes is a localization company with a network of 5,000 professional human translation and localization staff. We provide localization services to business customers around the world.
There are many advantages to using a localization company if you want to present your business or product to one or more audiences overseas. Localization is key if you are to ensure that all of your overseas communications are appropriate for local audiences. What is acceptable linguistically in one country is not in another, so using a professional localization company can help to avoid mistakes that result in embarrassing reputational damage.
Localization means that the materials you produce – from websites to apps – will be perfectly suited not just to the language of your intended audience, but their cultural background. At the same time, it maintains the meaning of your original message, so that what you are offering remains essentially the same, regardless of the country you are offering it in.
Businesses that rely on a localization company to translate and localize their documents (including software localization, video game localization and app localization) can rest easy in the knowledge that they have taken the appropriate steps to engage with their overseas audience in the right way. Their product will be presented in a way that accounts for the local culture, meaning it will not cause unintended offence or embarrassment. There is an argument that says that any publicity is good publicity, but this is not the case if your first venture into a new country results in your brand being known as a joke there!
To find out more about the benefits of using a localization company and how doing so can give your business the edge when it comes to making sales overseas, contact us today. The Tomedes team will be happy to work with you to ensure that your company and products are presented in the right way, wherever you choose to sell them.