A Comprehensive Guide on How Translation Management Systems Propel Business Growth

November 30, 2023
A Comprehensive Guide on How Translation Management Systems Propel Business Growth

Effective communication across languages is vital for business growth in today's globally interconnected market. It was found that 76% of international customers preferred content in their native language. One way to achieve success in promoting your brand or entering a new market is through the use of Translation Management Systems, which have become essential in bridging language barriers. 

In this comprehensive guide, we will delve into how TMS simplifies the translation process and enhances the efficiency and accuracy of cross-cultural communications. By integrating TMS, businesses can effectively scale up, tapping into new markets and connecting with customers worldwide in their native languages.

What is a Translation Management System (TMS)?

A Translation Management System (TMS) is a software platform designed to facilitate and streamline the process of translating and localizing content for global business expansion. These tools enhance efficiency by automating translation workflows, managing translation memories, and ensuring consistency across multiple languages. 

TMS also allows for seamless collaboration among translators, editors, and project managers, significantly reducing time-to-market for products and services in diverse linguistic landscapes. Many businesses seeking international growth and language service providers extensively use TMS, such as adapting content, products, and services to fit different regions' cultural and linguistic needs – ensuring relevance and accessibility.

Benefits Proposed by Translation Management Systems

Translation management systems have become beneficial not just to language professionals but to the international market at large. Below, we have written how it benefits translation service providers and businesses alike. 

For Translation Service Providers

Translation Management Systems offer transformative benefits for any translation service provider. These systems streamline workflow efficiency, enabling faster turnaround times and higher volume processing. By automating repetitive tasks, TMS reduces human error, ensuring translation consistency and accuracy. The integration of translation memory databases significantly reduces workload by reusing previously translated segments. Furthermore, TMS enhances client communication and project management, improving customer satisfaction and the ability to handle complex, large-scale projects with greater ease and professionalism.

For Your Business

Implementing a Translation Management System can be a game-changer for businesses. TMS streamlines the translation process, saving time and resources while maintaining high-quality multilingual content. It facilitates faster market entry by enabling efficient localization of products and services. The system's ability to manage and reuse translation assets ensures brand consistency across languages. Moreover, TMS offers valuable insights through analytics and reporting, aiding in strategic decision-making. Overall, TMS is vital for businesses expanding globally and connecting with diverse customer bases.

Ideal Translation Workflows through TMS

Implementing a Translation Management System can revolutionize your business's internal translation workflow, making it more streamlined, efficient, and accurate. An ideal workflow through TMS encompasses several stages, each optimized to enhance the quality and speed of translation projects. Below, we have listed a couple of those steps.

  1. Project Initiation and Setup: Our workflow starts with initiating the translation project, defining its scope, and using TMS for easy document upload and precise detailing of languages, deadlines, and specific needs for smooth execution.

  2. Allocating Workflow and Automating the Process: With clear objectives, you can assign tasks to translators and editors based on their expertise and availability, then set up automated allocation for future projects to guarantee the best professional for each job.  

  3. Translation and Localization Process: Language professionals working on your TMS will be using the integrated tools found within it, such as translation memories, glossaries, and style guides. These tools reduce the time and effort required to translate or localize content similar to previous projects.

  4. Collaboration and Real-Time Editing: TMS facilitates real-time collaboration among team members. Editors and project managers can track progress, make real-time edits, and provide feedback, ensuring issues are promptly addressed.

  5. Quality Assurance and Initial Assessment: Built-in quality assurance tools in TMS automatically check for errors, inconsistencies, and adherence to guidelines. This step is critical for maintaining high-quality standards.

  6. Final Review and Delivery: After the translation is complete, it undergoes a final review by your project managers. TMS platforms often feature integrated feedback systems, making this step seamless. Once approved, you can finally launch your translated content for the international market.

  7. Analytics and Reporting: Post-project, TMS provides analytics and reporting features, offering insights into project performance, translator productivity, and timeline adherence. This data is crucial for the continuous improvement of your translation workflow.

Ideal Workflow Through TMS


Features of Translation Management Systems

Translation Management Systems have features designed to optimize the translation process. Each feature enhances translation efficiency, accuracy, and consistency, especially in a professional or business context. We have listed below these features:

  • Terminology Management: This functionality maintains uniformity in specific terminology across translations, involving a thorough database of authorized terms, encompassing industry jargon, brand names, and technical phrases, thus preserving brand voice and accuracy.

  • Workflow Coordination: TMS enhances translation workflows by automating task allocation according to translator skills and availability, tracking progress, and enabling efficient team communication, ensuring smooth project progression from start to finish.

  • Memory Utilization: Translation memory in TMS saves previously translated content for future reuse, accelerating the process and ensuring uniformity, especially in large projects, thus saving time and costs.

  • Reporting Oversight: TMS provides comprehensive reporting and analytics tools, enabling managers to track and analyze the performance of translation projects. These reports can include metrics on project timelines, budget adherence, translator productivity, and quality assessments. This data is invaluable for making informed decisions and improving the translation process.

  • Integration of Machine Translation (MT): Modern TMS integrates machine translation engines, which provide initial machine translations that human translators can refine. This integration significantly speeds up the translation process, making it ideal for handling large volumes of content. It also allows for a hybrid approach, combining machine translation's efficiency with a human translator's nuanced understanding.

Choosing the Ideal Translation Management System 

Selecting the right Translation Management System involves considering key aspects to match your business requirements. First, ensure the system integrates smoothly with your current workflow and technology. Its ease of integration affects overall efficiency. Check if it supports the languages of all your target markets. A user-friendly interface is crucial for maintaining productivity, while scalability is essential for a system that adapts as your business grows. Lastly, evaluate the vendor’s customer support and training offerings, as dependable support is vital for resolving issues. 

At Tomedes, our localization experts are always ready to assist if you find it hard to choose the most suitable TMS. Contact us for tailored advice and help pick the ideal TMS for your enterprise.

 

By Ofer Tirosh

Ofer Tirosh is the founder and CEO of Tomedes, a language technology and translation company that supports business growth through a range of innovative localization strategies. He has been helping companies reach their global goals since 2007.

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