Localization services have become indispensable in today’s globalized world, particularly for the gaming industry. As companies aim to expand their reach and cater to an international audience, mobile app localization service providers like Tomedes are stepping up to meet the growing demand for video game localization services. Just recently, we had the pleasure of collaborating with a leading gaming company on the localization of one of its gaming apps and translated the game from English to Romanian to meet the needs of its expanding user base.
The client, an internationally recognized entertainment company, boasts a global community of over 450 million registered gamers. Committed to crafting exceptional mobile and social experiences across a wide range of genres, it counts under its belt a collection of over 20 games, with highly-regarded titles spanning from intense RPGs to laid-back adventures. This way, individuals of all ages and tastes can enjoy engaging games of the highest quality.
A translation of the same caliber as the client’s games was required, and years of happy collaboration with Tomedes made us an evident choice. The projects upon which we worked with this client cover various language pairs and domains such as UI/Strings translation, gaming app translation, business translation, website translation, marketing translation, and financial translation. This long-standing relationship is a testament to Tomedes’ dedication to maintaining the highest quality standards, which includes our ISO 9001:2015 certification.
The project involved translating the English gaming app into Romanian to ensure a seamless experience for Romanian-speaking players. As per usual, the client placed great importance on staying true to the game’s content and context while adapting to the target’s cultural nuances. Having a localized gaming app that resonated with Romanian players and aligned with the gaming company’s vision was part of the company’s growth strategy that had already contributed to its success.
Tomedes’ project manager collaborated closely with the gaming company to understand in depth its requirements and priorities regarding our video game localization services. She therefore made sure to clearly lay out the localization delivery schedule according to the client’s needs and established key gaming terminologies for consistency throughout. Her work also included overseeing the treatment of graphics and user interface elements throughout the process to ensure it matched with the target audience’s cultural and aesthetic proclivities.
This project also demanded an in-depth linguistic understanding of various technical and creative aspects, from game mechanics to character dialogues. Accuracy and cultural relevance were moreover crucial for a successful professional Romanian translation, as inaccuracies or inconsistencies could affect the gaming experience–and ultimately the gaming company’s reputation.
After going over the different delivery requirements with the client, our project manager discussed the project with several linguists and hand-selected those with the right level of technical knowledge, creative flair, and the necessary linguistic background to carry out the work. Throughout the project, she coordinated the work of the localization team, ensuring consistency across different game elements. She also communicated with the client to address any queries or concerns, which minimized disruptions and ensured that the localization team could continue its work without delay.
This efficient and seamless approach to management is the result of years of experience: Tomedes has been providing localization solutions to clients for over 15 years. During this time, we have prioritized customer care, meticulously refining our processes based on clients’ needs and preferences. This focus on customer satisfaction has allowed us to become highly attuned to the demands of busy clients seeking localization services that have minimal impact on their day-to-day operations while delivering outstanding results.
The entertainment company was thrilled with the results of our mobile app localization services. By localizing their game into Romanian, the client reached its target audience within the Romanian gamer base. This expansion led to a substantial increase in the game’s value, which contributed to the gaming company’s bottom line and reinforced its reputation for delivering high-quality apps and games.
The gaming company’s decision to invest in video game localization services proved to be a wise move, as it enabled them to connect with their target audience on a deeper level, creating a more immersive and enjoyable gaming experience. This success story not only showcases the importance of localization in the gaming industry but also demonstrates our unwavering commitment to excellence and customer satisfaction. We look forward to helping other entertainment companies reach new heights and attain ambitious global goals with our professional translation solutions for the gaming industry.
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