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Israel's leading extreme value retailer
Max Management is Israel's leading extreme value retailer, operating a nationwide chain of discount stores under the brands "Max - Fun Shopping" and "Mini Max." Founded in 2004 by Ori Max with the vision to let Israeli families "Dream Big, Pay Small," the company has grown from a single storefront in Haifa into a publicly listed retail chain with 64 branches across Israel, traded on the Tel Aviv Stock Exchange.
Its product range covers housewares, consumables, toys and baby products, office and school supplies, apparel basics, and arts and crafts, with roughly 60% of the assortment covering everyday non-discretionary needs and 40% rotating seasonal favorites. The company sources heavily from international suppliers, primarily in East Asia, and runs a centralized procurement model that gives it pricing power across a broad and constantly refreshed product mix.
Running a retail operation at this scale, across dozens of locations with international supplier relationships and a continuous cycle of product launches, generates a steady volume of documentation that must move accurately between English and Hebrew.
