Last updated on January 4, 2023
Audio and video translation requests are coming in thick and fast these days. In fact, this area of Tomedes’ work has grown faster than any other in recent years.
Given the increasing importance placed on video in marketing circles, it is perhaps unsurprising that video and audio file translation requests have increased so rapidly. Statistics show that:
• Video marketers can achieve a 54% increase in brand awareness
• Video marketers get 66% more qualified leads
• 97% of businesses feel that their explanatory videos help users to understand them better
Video already accounts for 70% of all internet traffic and is on track to account for 80% by 2020. As such, audio and video translation is big business.
Our most recent audio translation job was from Punjabi to English. The client had been using a Punjabi video to promote her products and raise awareness of her brand. Based in Pakistan, she was already in a position to appeal to 45% of the country’s population through the use of her Punjabi video. However, she also wanted to reach out to English speakers living there (English, along with Urdu, is one of Pakistan’s official languages) and thus maximize the return on the investment she had made in creating the video in the first place. As such, she provided the audio file that she had used in the original video to Tomedes.
We stepped up straight away to work on the translation. Our native English speaker was fluent in Punjabi and able to deliver a high quality audio transcription and translation. We always ensure that our translators’ transcription skills are every bit as good as their language skills, as this is such a key part of delivering this kind of translation.
As well as being pleased with the quality of the Punjabi to English audio transcription and translation that we delivered, the client was also delighted by the competitive price that Tomedes was able to provide. We purposefully keep our business model slick and lean in order that any savings can be passed on to our clients. This means we can deliver accurate translations at competitive prices, even for urgent jobs.
If you have a file that needs translating – whether physical or digital – Tomedes is here to help. You can reach us by phone, email or live chat to find out more about the services that we offer, including transcription, translation, subtitling, timestamping and more.
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