Tomedes Helps Leader in the Hospitality Industry Shine

Tomedes turned to its expertise in marketing translations to help a client draw in new international guests for its luxury resorts across the Maldives.

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Tomedes Helps Leader in the Hospitality Industry Shine

February 16, 2023

In the aftermath of the global COVID-19 pandemic, the hospitality industry has sought fresh, innovative solutions to regain its footing and thrive again. Welcoming back past and capturing new clients revealed to be essential for the sector to recover from the fallout of a nearly global lockdown. Establishments of all kinds quickly realized that translation services were the leg up needed for them to reach a global audience. So, when international travel once again became the norm, a prominent leader in the hospitality industry turned to Tomedes. Since 2021, we have been providing English to Arabic translation services for this client, which owns and operates luxury hotels and resorts across the Maldives.

The most recent translation needs of this esteemed client were no small feat, as they required Tomedes’ expert services for a variety of materials, including a business card, brochure, and sales presentation. The client, impressed with our reputation in translation and ISO 9001:2015 accreditation for quality management, knew they were placing their project in the right hands. And we were more than up to the challenge, knowing we could count on our experienced English to Arabic translators and editors for the job.

After designing a new business card, the client wanted to ensure that it was as professional and polished in Arabic as it was in English. So, we set to work and carefully analyzed the card's design and layout. Because Arabic is a script language that generally requires more characters than English to relay the same meaning, the Tomedes team had to ensure that the translated text fit perfectly within the allotted space. After this, our linguists went about translating the text, taking great care to render every word and phrase accurately and eloquently into Arabic. Finally, senior editors specialized in English to Arabic translations conducted a thorough revision to ensure that there were no errors or inconsistencies. The business card translation service was a success, producing a beautifully translated version that seamlessly matched the original.

Tomedes was then tasked with translating a glossy, high-end brochure that showcased the client’s luxurious properties and all of the amenities and experiences they have to offer. It was important for the client to ensure that this marketing material was just as captivating in Arabic-speaking markets as it was in English-speaking ones. Again, our team carefully analyzed the brochure’s structure and content to assure that the translated text followed the format of the original layout and remained relevant and eye-catching. Then, our Arabic translators turned to their linguistic and marketing expertise to make sure that the brochure’s benefits, features, and selling points were conveyed accurately and compellingly in Arabic. Once again, the senior editors went about revising the translation to ensure that it was impeccable, resulting in a brochure that was as striking and persuasive in Arabic as it was in English.

Finally, it was time to tackle the biggest challenge of all: a sales presentation aimed to draw in new clients and promote the features of the luxury resort. It went into depth about the luxury amenities the resort offers its international guests, such as private white sand beaches and pristine views. Naturally, to attract such an exclusive audience, it was critical that the presentation be pitch-perfect. We were happy to rise to the occasion and carefully reviewed the presentation slides and made note of the various linguistic and cultural nuances that needed to be adapted to the target market. This essential step required in-depth knowledge of the needs, tastes, and wants of an Arabic-speaking clientele, which can differ greatly from that of a predominantly Anglo-Saxon market. Then, our linguists set about completing the Arabic translation. Given the presentation’s complexity and need for a creative flair, this was no easy feat. But Tomedes delivered. Every detail was checked to ensure that the message was pertinent to its targeted public. And the result? A sales presentation that was just as impressive and effective in Arabic as it was in English.

Tomedes’ epic translation adventures for this prominent leader in the hospitality industry serve as a testament to our unparalleled expertise and dedication to excellence. Whether it’s a business card, brochure, or business presentation, we are always willing to go the extra mile to ensure that every aspect of the source document is transformed for its target audience. As the world becomes increasingly interconnected, we hope to continue to play a vital role in facilitating communication and fostering global understanding.


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