Social Media Translation Services

Social media translation adapts a post so it feels native to the local audience, not just a word swap. It focuses on tone, slang, emojis, and very short copy that has to perform quickly in feeds. The goal is to keep the brand voice while changing references, hashtags, and calls to action that may not work the same way in other markets. A good workflow uses a fast first pass and a native editor to adjust style and fit per platform. Teams also define rules for mentions, character budgets, and how to handle replies. Tomedes builds a mini style guide and glossary for each account, then assigns native social translators in the target market so posts sound natural and on brand across channels.

Use a simple two-step process. First, create a draft with a strong engine for the language pair. Second, have a native editor adapt tone, hashtags, and CTA for the local audience. This protects meaning and increases engagement while keeping speed and cost under control. Before starting, pick markets and voice, list banned terms, and define how to treat brand names, product names, and emojis. After publishing, review performance and refine the brief. Tomedes selects the right engine per pair, supplies a native social editor, and maintains style guides and glossaries so every post feels consistent and local.

Costs vary by language and volume. Most projects are priced per word, with a minimum fee for very short posts. Typical ranges fall between low and mid double-digit cents per word, and batching multiple posts helps reduce minimums and project overhead. Some teams also use machine translation priced by characters for drafts, then pay a native editor to localize the copy. For planning, confirm per-word versus per-hour billing, check minimums for small jobs, and group posts into weekly or monthly batches. Tomedes scopes by campaign, offers fair minimums, and proposes batching with native review so brands get predictable spend and consistent tone.

Yes, modern AI can translate text and adjust tone, but a human pass is still advised for public posts. AI is fast and affordable for draft copy, yet it can miss culture, slang, and platform nuance. The practical approach is to use AI for the first pass and a native editor for the final version. Provide a short brief that includes voice rules, target market, no-translate terms, and how to treat emojis and hashtags. Tomedes combines AI drafts with native editors in over 270 languages to keep speed high without risking brand voice.

Neither is best for every use case. Quality depends on the language pair, topic, and the data each system was trained on. Dedicated MT engines often lead for certain pairs, while LLMs do well in others. For public posts, the safe route is engine-plus-human. Choose the engine per language pair, give a short brief, and let a native editor localize slang, emojis, and hashtags. Tomedes selects the right engine per market and uses native editors to deliver short, punchy copy that reads like it was written locally.

Instagram offers a “See translation” option for captions, comments, and profiles based on the reader’s language. It helps reach, but it will not always match brand tone or local slang. For key markets, publish localized captions and hashtags instead of relying only on auto-translate. Keep the source caption clear, avoid idioms that do not travel, and test the localized version for engagement. Tomedes provides localized captions, hashtags, and replies so a brand sounds consistent in every language

SEO-friendly translation makes web content discoverable for each market and aligns social posts to those pages. It uses natural local keywords and the right technical signals so search engines show the correct version. Keep one language per page, provide alternate URLs for each language or region, and connect social posts to the right localized page. Avoid machine-only pages that read oddly. Tomedes aligns social content with localized landing pages and implements the required tags and structures so campaigns can convert in every market.

Keep branded hashtags for continuity, then add local hashtags for reach. Translate generic tags only when the meaning is clear in the target language, and replace culture-specific slang with local equivalents. Use emojis that carry the same emotion in the target market and avoid those with different meanings. Decide these rules in a short brief and keep an approved list per language. Tomedes curates hashtag sets and slang equivalents per market and updates them based on performance, so the brand stays authentic and visible.