12th EUATC Conference
Berlin, Germany, Germany, | 04/20/2017 - 04/21/2017

T-UPDATE 2017 Programme
Wednesday, 19th April
19.00 - 22.00 Pre-conference drinks reception hosted by Qualitäts-Sprachendienste Deutschlands (QSD), Steigenberger Hotel am Kanzlerampt
Thursday, 20th April    
08.30 - 09.00 Morning registration
09.00 - 12.00 MASTER CLASSES 
                               
MC1: Emerging sales strategies that attract new customers 
Jessica Rathke,Managing Director, L1ON Sales & Marketing, UK                                                  
MC2: International SEO - a new business opportunity for LSPs and freelancers 
Udo Leinhäuser, Principle, Udo Leinhäuser Consulting, Germany
12.00 - 13.00 Afternoon registration, lunch, exhibition and networking
                           
13.00 - 13.10 Welcome address and introductory remarks 
Rudy Tirry, President EUATC, Belgium and Heike Leinhäuser, President, Qualitäts-Sprachendienste Deutschlands (QSD), Germany
13.10 - 13.40 Leadership and company success - a strong interrelation 
Wiebke Schulz, Expert for Leadership and Humor, Germany
 
STREAM: FINANCE AND PRODUCTIVITY
13:40 - 14.05 Non-Financial Performance Measures as drivers of future profitability Isabella Moore CBE, Director, Comtec Translations, UK
14.05 - 14.30 KPIs from data you already collect 
Peter Reynolds, Board Member, Kilgray, Ireland
14.30 - 14.40 Questions
14.40 - 15.10 Standardise services to drive margin optimisation and pricing strategy - ancient Egyptian style! 
Ruth Partington, Founder, RP Translate, UK
15.10 - 15.15 Questions
15.15 - 15.45 Tea, coffee, exhibition and networking break
15.45 - 16.10 Five things you should know about a TMS manufacturer 
Gerd Janiszewski, CEO, Across Systems, Germany
16.10 - 16.35 AI to meet the post-CAT tool challenge. Where is the next leap in technology for a translation business? 
Ivan Smolnikov, CEO, SmartCAT, Russia
16.35 - 17.00 NEXT! System Change as Opportunity 
Kerstin Berns, CEO, Berns Consulting GmbH, Germany
17.00 - 17.25 Technology panel - question time special
Gerd Janiszewski, CEO, Across Systems
Ivan Smolnikov, CEO, SmartCAT
Gábor Bessenyei, CEO, Globalese
Kerstin Berns, CEO, Berns Consulting GmbH
17.25 - 17.30 ROUND UP 
Heike Leinhäuser, President, QSD
 
19.00 - 23.00 Conference dinner, disco and networking at a traditional German beer garden Zollpackhof Restaurant
 
Friday, 21st April            
09.00 - 09.25 Keynote: Localization in a world shifting towards Isolationism
Andrew Hickson, Community Administrator, Euro-Com BV, The Netherlands
 
STREAM: DATA IT & SECURITY
09.25 - 09.50 Cyber attacks - is there anything you can do to protect yourself?Speaker from IT Security Association Germany to be confirmed
09.50 - 10.00 Case study: Bitcoin blackmail - how I fought back
Marta Aragão, CEO, Inpokulis, Portugal
10.00 - 10.10 Questions
 
STREAM: HUMAN RESOURCES
10.10 - 10.35 Do Your Headcount Numbers Tell a Growth Story?
Tuyen Ho, VP Corporate Development, Welocalize, USA
10.35 - 11.00 Leading virtual teams
Eva Reiterer, Business Development, Meinrad, Austria
11.00 - 11.30 Tea, coffee, exhibition and networking break
11.30 - 11.55 From assumptions to expectations: training external partners to meet quality requirements
Emmanuelle Neves, Global Partner Manager, Xplanation Language Services, Belgium
11.55 - 12.15 HR panel discussion
Tuyen Ho, VP Corporate Development, Welocalize
Eva Reiterer, Business Development, Meinrad
Emmanuelle Neves, Global Partner Manager, Xplanation Language Services
 
12.15 - 13.00 TOOL DEMOS        
TD 1: Why AI is your sleek, new friend. Smart technologies to boost project managers’ productivity
Ivan Smolnikov, CEO, SmartCAT, Russia
TD2: SDL - title and presenter to be notified
TD3: translate5 as community-based open source translation platform
Marc Mittag, translate5
 13.00 - 14.00 Lunch, exhbition and networking break
 
STREAM: COMMUNICATIONS & SALES
14.00 - 14.25 Online Personal Brand: how to make it work
Trilce Revilla-Yates, Sales and Marketing Manager, Word Works Sl, Spain
14.25 - 14.50 Boost your company’s performance via strategic networking, social selling and employed media on LinkedIn
Tine Arhøj, Digital B2B Consultant, Denmark
14.50 - 15.00 Questions
15.00 - 15.25 Sales and marketing strategies for language service companies
Claudia di Lorenzo, Senior Account Manager, MateCat, Italy
15.25 - 16.00 Communications and sales panel
Trilce Revilla-Yates, Sales and Marketing Manager, Word Works Sl
Tine Arhoj, Digital B2B Consultant
Claudia di Lorenzo, Senior Account Manager, MateCat
Jessica Rathke,Managing Director,, L1ON Sales & Marketing
16.00 - 16.30 Tea, coffee, exhibition and networking break
 
16.30 - 17.00 National language industry association initiatives
17.00 - 17.30 2017 European market research
Rudy Tirry, President, EUATC, Belgium
17.30 - 17.35 Closing remarks
Rudy Tirry, President, EUATC

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