Effective marketing translation from Tomedes
SEP 15, 2019
By Ofer Tirosh
A new client recently asked Tomedes to undertake a marketing translation for his company. His products were selling well in English-speaking markets and he was keen to branch out to Asia. Specifically, he wanted to use our marketing translation services to launch his brand in Japan, with the potential to then roll it out to other countries, after a review of the Japanese venture’s success.
Professional Japanese translation services
Tomedes has been providing translation services for more than a decade, including Japanese translation for a broad spectrum of business clients. During that time, we’ve built up a global network for translators, with the result that we are able to match our clients’ needs not just with the right language but also with the right experience. In this case, that meant a Japanese translator with a marketing background.
Marketing translation services for global brand ambassadors
The internet has had an incredible impact on the way that we buy and sell things. There are now 4.3 billion active internet users around the world, as you can read here in this report from Statista. 3.5 billion of them are active on social media, meaning that companies have had to take social media marketing in their stride in recent years in order to remain competitive and engage with audiences.
In the case of this client, his marketing translation project included not only brochures and a website, but also a number of email newsletters and a social media campaign. As such, we lost no time in getting to work on the translation.
Expert desktop publishing services
We supported the client with the presentation of his materials, as well as the translation of them. Tomedes has an in-house team providing professional desktop publishing services for just such occasions. Our skilled staff are able to present information beautifully, carefully fitting the copy to the available space – a task that is often trickier than you might at first imagine, given the different numbers of words that languages use to say the same thing and the difference in writing systems. They are also able to ensure that all documents are localized to suit the intended audience – a valuable service indeed!
This client was thrilled to see the results of the team’s work. The marketing materials were precisely what he needed, meaning that he was free to focus on launching his product in Japan, without the translation project distracting him from his goal in any way.
If you would like support in reaching your corporate goals through the provision of translation, interpretation, content writing or other language services, contact Tomedes today.