Translator's Blog

Three reasons to write your 2019 business translation strategy NOW

by OFER TIROSH 2018-09-19 08:26:04

While 2019 might still seem a long way off, it’s actually only around three months away – and, let’s face it, with school holidays, Christmas and the run-up to New Year’s Eve, it can be hard work getting much done in December. Given the slow start to January that usually follows the excesses of the festive and New Year period, leaving strategizing to the start of 2019 means that it will already be too late. In fact, here are three reasons why you should start writing your 2019 business translation strategy right now!

Globalisation moves fast

In this day and age, if you’re not thinking big then there’s every chance that the competition will leave you in their dust. The combination of the internet and technological advances means that companies can go global almost overnight. In fact, with the power of social media, brands can go global literally overnight. 

Whatever your company does, the potential to access a global audience is something that can’t be ignored. Even the smallest acorn of a business idea can grow quickly these days. As such, having a business translation strategy in place at an early stage in any venture makes sense. It doesn’t need to go into huge detail – just be in place ready for the business to scale rapidly if required. 

It pays to be prepared 

If you prepare now, your business will be well placed to move forward with any and all required translation projects as soon as 2019 rolls around. Choosing a translation company well in advance of a project beginning means that the company has time to get to know your business, its values and its goals. This can be extremely helpful as part of the translation process. It means that translators have a practical understanding of what you do and who your customers are – the latter being particularly relevant if any marketing translation or social media translation is required. 

Choosing a translation company at an early stage of developing your strategy also means that the company can advise on relevant issues, such as the need to localize your product and any associated materials. 

Book up the best

Those who are good at what they do get booked up. If you want to eat at the best restaurants, it’s essential to book well in advance. The same is true of many industries and translation is no exception. Those who provide the best translation services find themselves in constant demand, with the power to pick and choose their clients. As such, if you want to work with the best, it’s time to plan ahead! 

Final thoughts

The festive season will soon be upon us once again and 2019 will follow hot on its heels. Don’t delay – map out your 2019 business translation strategy today! If you need a hand, the Tomedes team is always here to help. 

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